As we had written in a previous post, between 14 to February 17, 2011 will be held in Barcelona, Spain, the GSMA Mobile World Congress 2011. This is an important global event in the area of mobile telephony, and organizers expect a very high assistance of close to 50000 people.

We will present information regarding the location where this major mobile event Barcelona 2011 will be held, suggestions for accommodation if you go to Barcelona Mobile Congress 2011, some of the most important topics to be discussed at the congress and other tourist activities that can be combined with this substantial event.

toda espana eventos barcelona  Montjuïc Barcelona GSMA Mobile World Congress Events Barcelona
GSMA Mobile World Congress 2011

Location for GSMA World Congress 2011:

The GSMA Mobile World Congress 2011 will take place at Fira de Barcelona, Montjuic Campus. You can take a virtual tour to Montjuic Campus on Fira de Barcelona website.

Fira de Barcelona is a complex that serves as the backdrop for the most varied events held in the city of Barcelona, because it has qualified facilities to accommodate different types of events and conferences. Montjuic Campus at Fira de Barcelona is located in Plaza España, which is well connected with the rest of the city by several bus lines and subway lines L1 (red) and L3 (green). In addition, Plaza España is very close to Sants Estació, main railway station in the city of Barcelona, and has easy access connections to the airport, either by train arriving at Sants station, or through the Aerobus, which are an express bus service connecting the airport with the city. Also, there are taxis available on Plaza España surroundings.

The GSMA Mobile World Congress has been celebrated on previous occasions in the city of Barcelona, and has such a big attendance for collapsing the city several times, and it has been quite difficult for companies to manage to find accommodation for their employees participating in this event. For this reason, we suggest the option of finding accommodation near the World Mobile Congress 2011 in apartments in Barcelona. A great advantage of this type of accommodation is that you can use it as a meeting room, another one is that allows several employees of the company staying in separate rooms but in the same apartment, to rationalize prices per night.

If you choose to stay in an apartment in Barcelona for the GSMA Mobile World Congress, we suggest you stay at any of the following areas:

  • Sants / Montjuïc: The area closest to Montjuic Campus at Fira de Barcelona.
  • Eixample Izquierdo and Plaza Catalunya: This area in Eixample neighborhood which is very well connected to the Plaza España by bus and metro, which is also an area suitable to stay if you want to participate in this event.
toda espana eventos barcelona  Montjuïc Barcelona GSMA Mobile World Congress Events Barcelona

Apartment by Desig Barcelona Rambla Colon, in Paral lel area, nearby Plaza España

toda espana eventos barcelona  Montjuïc Barcelona GSMA Mobile World Congress Events Barcelona

Apartment by Desig Barcelona Pedreres, in Plaza España

About the GSMA Mobile World Congress event 2011:

Mobile World Congress Barcelona 2011 brings together the entire mobile phone industry worldwide, including: mobile operators, handset manufacturers, software vendors for mobile phones, internet providers, and other related sectors as advertising and entertainment. It is an event for observing the latest trends in the sector and at the same time is an important opportunity for networking. There are going to be various activities in the frame of this event, such as:

Mobile Ad Forum: within the GSMA Mobile World Congress will be held this Forum Mobile Advertising, focusing on strategies to exploit the potential offered by the marketing of brands, products and services through mobile phones.

The forum will bring together leading brands of goods and services, advertising agencies, mobile operators and other people involved in the creation of mobile advertising, in order to discuss issues such as designing advertising campaigns adapted to mobile telephony as one of its pillars, effectiveness of multimedia mobile advertising, development of effective applications for advertising, targeted advertising strategies that protect user data in mobile telephony, among others.

The main point of this forum is to generate ideas to develop effective advertising aimed at mobile users that will not be considered as spam.

toda espana eventos barcelona  Montjuïc Barcelona GSMA Mobile World Congress Events Barcelona
Booth at GSMA Mobile World Congress, photo by interact SpA

App Brand Challenge: This is a contest which will award a prize to the best applications created for global consumer brands (mainly Coca Cola). The award winners will be announced at the GSMA Mobile World Congress.

Mobile Macworld Barcelona:

Under the GSMA Mobile World Congress event, will take place one of the recognized events Macworld, this time it is the Macworld Mobile, an event that is directed towards developers iOS platform, and the sessions will focus on applications for Apple’s mobile devices, namely the iPhone, iPad and iPod touch. It is good to know that this is the first time when Macworld makes an event focusing only in Apple mobile devices.

You can check here the agenda of the GSMA World Mobile Congress 2011

A point to note is that Nokia will not assist to the GSMA World Mobile Congress 2011. Last year, Nokia had announced the creation of an operating system for mobile devices with Internet under the name Meego, to compete with Apple and Google (Android) that would be presented at GSMA Mobile Edition World Congress of 2011; however, they are not ready yet to lauch this technology, therefore Nokia decided not to participate in the event.

Main speakers at GSMA Mobile World Congress Barcelona 2011.

As in previous years, and considering this is the most important event for mobile industry, GSMA Mobile World Congress 2011 will count on speakers of the highest level, true global references in the world of digital technology.

Main speakers confirmed for GSMA Mobile World Congress 2011 are:

toda espana eventos barcelona  Montjuïc Barcelona GSMA Mobile World Congress Events Barcelona
John Chambers, foto de dfarber, en Flickr

John Chambers, President and CEO of Cisco Systems:

John Chambers has achieved spectacular growth in the company he runs, from 1.2 billion dollars to 40 billion dollars since Chambers took office in 1995. He has received many awards recognizing his strong leadership, including its location in the list of Time magazine as one of the 100 most influential people in the world. He joined the company in 1991 with the position of Senior VP of Sales and Global Operations. He has also cooperated with the government of two presidents of the United States of America, is a lawyer by profession, he has a degree in law and business, and an MBA.

Hans Vestberg, President and CEO of Ericsson

Hans Vestberg has a BS degree in Business Administration in 1991 and joined Ericsson the same year, where he developed his career in management positions in several countries, including Sweden, China and Chile. From 2002 to 2003, he moved up positions within the company, such as President of Ericsson Mexico, after the company’s Executive Vice President in 2005, CFO in 2007 and President and CEO since January 2010.

César Alierta, President & CEO of Telefonica:

César Alierta is Chairman of Telefónica since 2000. He is a lawyer by profession, and has an MBA, he is a member of the Board of Directors of Telecom Italia. Since late 2010, he became also a director of Consolidated Airlines Group (IAG), the company created following the merger between British Airways and Iberia airlines.

Daniel Hajj, CEO of America Movil and Telcel:

Daniel Hass has a degree in Business Administration, and he is the President of the company America Movil, part of the group of companies of the Mexican magnate Carlos Slim. Hajj is the CEO who has achieved better results in Mexico in recent years.

Randall Stephenson, Chairman of the Board, President and CEO of AT & T:

Randall Stephenson has been directing AT & T since 2007, and has been in various positions in finance, operations and marketing at the company since 1982. He has a degree in Accounting and a MS in Accounting.

Eric Schmidt, Chairman of the Board and CEO of Google:

Eric Schmidt joined the company in 2001 and has been a key element for transforming infrastructure and expanding portfolio of products offered by Google, as well as a key driver for setting the Google’s culture of enhancing innovation.  It is also an advisor to the President of the United States, Barack Obama, in the area of science and technology. Schemidt is electrical engineer, has a MS and Ph.D. in Computer Science.

Peter Chou, CEO of High Tech Computer Corporation (HTC)

Peter Chou has been part of the HTC since 1997. He has over 20 years of experience in the field of information technology, and while directing HTC, it has become one of the leading global companies for wireless communications. In his academic training, Chou is an electrical engineer, has an MBA and has completed an  Advanced Management Program.

Other major speakers in the event are:

  • Paul Otellini, President and CEO, Intel
  • Steve Ballmer, CEO, Microsoft
  • Ryuji Yamada, President and CEO, NTT DoCoMo
  • Paul Jacobs, Chairman and CEO, Qualcomm
  • Jim Balsillie, Co-CEO, Research In Motion
  • Masayoshi Son, Chairman and CEO, SoftBank
  • Jack Dorsey, CEO, Square
  • Dick Costolo, CEO, Twitter
  • Vittorio Colao, Chief Executive, Vodafone
  • Sir Martin Sorrell, Chief Executive, WPP
  • Carol Bartz, CEO, Yahoo!

Other activities you can do in Barcelona during GSMA Mobile World Congress 2011:

This important event takes place in the wonderful city of Barcelona, so if you’re coming to this congress, we will present you some activities you can do in your spare time.

  • Visita Montjuïc: Very close to Fira de Barcelona, there are wonderful attractions to visit at  Montjuïc Park,  such as the Museum of National art of Catalonia (MNAC ), the pavilion of Mies Van der Rohe for Barcelona World Expo 1929, the facilities for Barcelona 1992 Olympic Games, the Castle of Montjuic, Poble Espanyol, and many more attractions.
  • Visita el Camp Nou:  Camp Nou is the football stadium of FC Barcelona; it has guided tours, shop and museum. If you like football is a place you cannot miss.
  • Shopping in Barcelona: If you want to go shopping, in Barcelona you’ll find some of the most famous stores worldwide, as well as more affordable ones, so we suggest you to visit the Paseo de Gracia, where you’ll find the best shops in the city. Take advantage of winter sales, lasting until March 07th. Paseo de Gracia is well connected to the Plaza España, with metro line L3 (green). Visit our Guía ¿Qué hacer en Barcelona? page 4 and 5, to find out some of the best stores in town.
  • Restaurants: If you want to try one of the best seafood restaurant in Barcelona, I recommend going to Botafumeiro, although this is a high priced restaurant, seafood quality and service are worth it; also Botafumeiro private lounges may be reserved for working lunches/dinners.

2 Comments »

  1. jose says:

    Mensaje:Me encanta la foto del museo del espanyol, con la bandera de forever loyal
    “siempre fieles RCDE”

  2. Nombre:Falda says:

    Mensaje: Buenos dias, aqui hay un blog en frances donde se puede encontrar los outlet en Barcelona tambien. http://bonsplansbarcelone.wordpress.com.
    Muchas gracias por tu blog

    Saludos

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